The Umbrella Academy is cool. I mean, really cool. The characters are so different and well developed. The story is clever and well written. The production and editing are great.
It doesn't try too hard.
There's a lot to see if you look and listen.
After Elliot Page announced his transition following season 2, I wondered how they might handle that. Would there even be a season 3? Would they recast Vanya? or write her out? No. No, they didn't. They rewrote the script to transition Vanya to Viktor. Genius. After all, the Vanya character was indirectly transitioning via the body of Elliot Page in season 2 anyway... so it's not a plot swerve at all. Good writing.
And each season has at least one seismic shift: season one was all about the emergence of the White Violin; season 2 was the coup at the commission (and Lila) and WW3; now season 3 is the apocalypse of all time and the umbrellas being ursurped by the sparrows.
So there is always a lot to see. Often you have to just wait and see how things develop. There are a few red herrings. But it is never dull. It's always a great ride and the pay-off is always great... then confusing. Each season ends with "OK!... wait... what?"
Before watching season 3 I went back over seasons 1 and 2. They rewatch really well. Which is never a given, for shows that have a lot of surprises. But there is so much to this show, and the characters are so great, that even when you know what is going to happen (and I had forgotten a fair bit) it is still exciting and fun to watch again. If there is a season 4 then I will be watching 1-3 again ahead of it!